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The 205 Best SEO Tools for All Businesses in 2021 Free

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This post is a comprehensive guide to free and other commercial Search Engine Optimization (SEO) tools available on the web. Tools that can assist a website owner or a website designer in the process of tracking the performance of a web page using a wide range of standards and methods. Tools that can help a web designer compare a web page with its competitors. The tools listed in this post will also help you to find all the information you need to improve your websites search engine rankings and growth in the long term.

Efficient SEO requires the right SEO tools. So if you want to rank higher on Google, you need to work smarter. Since SEO is becoming more important for small business survival, many enterprising individuals are taking to the Internet to learn about which tools are best for conducting an SEO campaign. But with tons of options to choose from, where do you start? This compilation consists of the 205 of the best SEO tools for all businesses available on the Internet today.

Guides & Must Reads

  1. 1
    MOZ The Beginner’s Guide to Search Engine Optimization (SEO)
    Google: Do you need an SEO?
    Bing Webmaster Guidelines
    How Google Works: A Google Ranking Engineer’s Story
    Google Webmaster Guidelines
    Detailed guide of advanced SEO techniques
  7. 1
    Search Engine Ranking Factors 2016
    Google Ranking Factors
    The Beginner’s Guide to Link Building

Blogs & Communities

  1. r/bigseo
    To foster growth and knowledge about SEO and all disciplines of inbound marketing.
  2. 2
    The largest global community dedicated to scalable and sustainable growth.
    Forum for helpful insights and fresh discussions about all things SEO.
  4. 1
    To discuss the process of doing business on the Internet.
    An internet forum focused on black-hat search engine optimization (SEO) techniques and services.
    Stay up-to-date with the best Internet Marketing Content, Copywriting Growth Hacking, Digital Marketing Product and a lot more.

AMP & Instant Articles

    Official AMP Validator
    Get Started with AMP HTML
    FB Instant Articles

Backlinks Tools

    An All-in-one SEO toolset, with free Learning materials and a passionate Community & support.
  2. 1
    Maps the web to bring you the Link Intelligence data that you need to dominate your market.
  3. MOZ Link Explorer
    The world’s backlink checker with over 40 trillion links.
  4. Monitor Backlinks
    The easiest way to check your bad links and your competitor’s good links.
  5. OpenLinkProfiler
    Get an in-depth analysis of the freshest live backlinks.
  6. Link Detox
    Recover and protect your site from Google Penguin and Manual Actions.
  7. Urlprofiler
    A powerful tool for SEOs to quickly audit links.

Competitor Analysis

  1. Analyze ID 1
    Find other websites owned by the same person. Uses Adsense, Google Analytics & more as digital finger prints to track the same owner.
  2. Serpstat
    All-in-One SEO platform for professionals.
  3. Buzzsumo
    Competitor Analysis|Content Marketing.
  4. Semrush
    Сompetitive Research and Business Intelligence Software.
  5. Similarweb
    Get insights for any website or app.
  6. Spyonweb
    We take the information from public sources, then structure it for your quick and convenient search for the websites that probably belong to the same owner.
  7. Quantcast
    Understand your audience Find your next customer.
  8. Moz Pro Keyword Explorer and SERP Analysis Tool
    Easy Keyword Research with Accurate Results in Less Time.
  9. Guide: The Illustrated SEO Competitive Analysis Workflow 1
  10. Bruce Clay’s Search Engine Optimization SEO Tutorial

Content Marketing

  1. Contently 1
    Content marketing platform
  2. Newscred
    Easily manage content creation, distribution, and measurement – across channels, teams, and global markets – all on a single platform.
  3. Kapost
    B2B Content Marketing Platform
  4. Snapapp
    Interactive Content Made Easy
  5. Scripted
    Scripted has thousands of expert writers ready to supercharge your inbound traffic with outstanding blogs, stellar white papers, and more.
  6. Percolate
    Percolate powers successful multi-channel marketing. From simplifying content creation to measuring campaign impact, Percolate helps you work smarter and faster at every step of your marketing.
    Create stunning inforgraphics and data visualizations
  8. Skyword
    Thousands of skilled and influential writers, designers, and videographers to help you tell your story.
  9. Textbroker
    Article and content writing service
  10. Shareist
    Shareist: Schedule, Repeat, and Recycle Your Social Media Posts
  11. Wordcounter
    Word count and a character count tool.

SEO Crawlers

  1. Screaming Frog SEO Spider Tool
    The SEO Spider is a desktop program you can install locally on PC, Mac or Linux which crawls websites’ links, images, CSS, script and apps to evaluate onsite SEO
  2. Deepcrawl
    DeepCrawl is the world’s most comprehensive website crawler. Analyse your website architecture to understand and monitor technical issues to improve SEO performance
  3. Botify
    Botify gathers SEO data from across the entire ranking process of your pages including Crawlability, Indexing, Content Quality, User Behavior, and Organic Visits and delivers deep insights to help you improve the impact of your SEO efforts
  4. Beamusup
    Desktop SEO Crawler for OSX, Linux, Windows


  1. Moz Pro Keyword Explorer 1
    One tool to discover and prioritize the best keywords to target
  2. Kwfinder
    Find long tail keywords with low SEO competition
  3. Ahrefs Keywords Explorer 2.0
    Get thousands of relevant keyword ideas with accurate search volume, keyword difficulty score and advanced metrics like Clicks, Return rate and Parent topic.
    Keyword Tool Helps You Find The Keywords That People Are Typing Into Google Search Box
  5. Ubersuggest
    Quickly find new keywords not available in the Google Keyword Planner
  6. Wordstream Keyword Tools
    WordStream’s free keyword tools are an integrated, actionable suite designed to help search marketers with keyword suggestion, keyword grouping, keyword analysis, long-tail keyword research and negative keyword discovery
  7. Wordtracker
    Reveal 1000’s of longtail keywords
    Online keyword research tool that lets you choose your own metrics to determine keyword difficulty.
  9. Storybase
    Keyword variations and volumes together
  10. Keyword Revealer
    The Ultimate Keyword Research Tool. Pioneer of the keyword research tool sector.

Local SEO Tools

  1. MOZ Local
    Moz Local ensures that your local business listings are correct, consistent, and visible across the web.
  2. JSON-LD Schema Generator For SEO
    One of the easiest ways to add Schema’s structured markup to a page is to use JSON-LD. With this tool you can quickly generate the correct JSON-LD for any page on your site.
  3. Localseochecklist
    See How Your Business Is Doing on the most important local directories, search engines and review sites.
    Advanced tool to help businesses discover and create presences on 1000+ online services and apps.
  6. Google My Business
    Get your business hours, phone number, and directions on Google Search and Maps

Official Webmaster Tools

  1. Google Webmaster Tools, 1
    Official Webmaster Tools
  2. Bing Webmaster Tools
  3. Yandex Webmaster Tools
  4. Baidu Webmaster Tools
    Baidu is a leading search engine in China with more than 75% of market share.

SEO Audit

  1. Visual SEO Studio
    Technical SEO Auditing, at a glance.
  2. Webbee SEO Spider Tool 1
    Web auditor that crawls and audits your website with respect to major search engine’s guidelines. It gathers meta data, keywords, schema, headings and internal links from HTML and organize them in tabular form for user ease.
    Crawler with advanced analytics that measures the structure, performance and implementation quality of your website.
    Analyze page speed, find & remove duplicate title & meta tags, identify duplicate content, check broken links and other valuable on-page data.
  5. 1
    Find duplicate content, broken links, and more.
    Web Crawler and Log Analyzer for Enterprise SEO Audits and Daily Monitoring
  7. SEOmator
    In-depth SEO Analysis and SEO Audit Automation Tool for website optimization professionals and agencies

On-Page SEO Graders

  1. Woorank
    Instant Website Review
    User-friendly analysis and monitoring of your site’s SEO
  3. HubSpot Website Grader
    Quick And Simple SEO Audit Of Any Web Page
    Website review and SEO tools to help you Make the Web better.
  6. Quicksprout Website Grader
    Easiest way for you to know what is happening on your website and how to improve your website to grow your traffic.
  7. Nibbler

Online Marketing Platforms

  1. Webceo
    A Powerful Internet Marketing Platform for SEO/SMM jobs and Branded Reports.
  2. Mondovo 1
    All the SEO & Social Media Tools you need in one place
  3. Raventools
    SEO Analysis & Online Marketing Platform
  4. Lipperhey
    Analyze your website on technical, seo content and popularity aspects
    All-In-One Reporting Platform for Agencies
    Inbound Marketing Platform
  7. Hubspot,
    Online Marketing Platforms
  8. SEO PowerSuite
    SEO PowerSuite covers every step of an SEO campaign of any caliber, from rankings to on-page to backlinks.
  9. Searchmetrics
    Enterprise SEO and content marketing platform
  10. Brightedge
    Enterprise Content Performance and SEO Platform
    Content & SEO technology Platform
  12. Linkdex
    Data-driven SEO, Content Marketing and Outreach Strategies
    SISTRIX Toolbox is the premier All-in-one tool used by SEO professionals.

Outreach Tools

  1. Ninjaoutreach
    All purpose influencer marketing tool
  2. Buzzstream
    Research influencers, manage your relationships, and conduct outreach that’s personalized and efficient.
  3. Pitchbox
    Influencer Outreach & Content Marketing Platform
  4. 1
    Find Influencers With Your Content
  5. Mailshake
    A simple solution for cold emails
  6. Inkybee
    Smart blogger outreach
    Find the best bloggers and influencers, manage your relationships, and measure the value of your content.
  8. Famebit
    Influencer Marketing Platform For Branded Content
    Influencer directory
    Simultaneously prospect from more than 80 sources.

Page Speed

    Test a website’s performance
  2. Google Page Speed Insights
    Make your web pages fast on all devices.
  3. Pingdom Tools
    Test the load time of that page, analyze it and find bottlenecks.
  4. Gtmetrix
    Analyze your site’s speed and make it faster.
    Performance testing platform for developers.
  6. Ping Test from Multiple Locations
  7. Imgix Page Weight Tool
    Find out if images are slowing down your web pages. Learn how to take steps to optimize them better.

PPC Tools

  1. Google Adwords
    Be seen by customers at the very moment that they’re searching on Google for the things you offer.
  2. Facebook Ads
    Facebook ads help people discover your business.
  3. Twitter Ads
    Get your messages in front of people not yet following you by promoting your Tweets
  4. Reddit Ads
    Promote on reddit and reach more than 234 million engaged and passionate users through a flexible programmatic platform.
  5. Outbrain
    Reach an engaged audience through flexible, pay-per-click model and grow traffic to your articles, blog, and your mobile-optimized or video content.
    Advertising through storytelling
    Optimize your Facebook Ads
  8. Linkedin Ads
    Reach your ideal customers on the world’s largest professional network
    Real-time Attention Analytics
  10. Taboola
    Reach potential customers across the world’s most popular websites.
    Instantly uncover any advertiser’s online strategy.
    Bring all your retargeting together into one powerful dashboard.
    The retargeting and prospecting platform
  14. Automate your Google AdWords Shopping campaigns
    Creates profitable AdWords campaigns automatically for you with all best practices.
    Audience and segmentation management across all your ads, emails, CRM, tools, and databases

Reporting Tools

    Multi-Channel Reporting Platform for Agencies
    Unified Ad Analytics & Reporting
    Turns Google Drive into a full-blown business reporting system for web analytics, social media and online marketing
    Cross-Network Reporting & Automation
    An API for the English language.

Rank Tracking

    Research keywords, track rankings, crawl and analyze your websites
  2. Accuranker
    The world’s fastest keyword rank tracker
    Limitless rank tracking and SERP analytics for Experts
  4. Serplab
    Free Google SERP Checker
  5. Serposcope
    Free and open-source rank tracker to monitor websites ranking in Google
    Keyword rank checker monitors your website’s positions daily and reports any changes that matter
    Track rankings with precise accuracy in an area of your choice.
    Accurate and reliable search engine ranking data and keyword insights.
  9. Moz Pro Rank Tracker
    Search Engine Rank Tracking Solution
    Cloud-based search tracker and analytics platform of a new generation.
    The fastest way to find targeted leads with real emails and social profiles
    Accurate Rank Tracking Made Easy.

Rich Snippets

  1. Google Structured Data Testing Tool
  2. Introduction to Structured Data Types
    This reference section contains all the data types and their properties you’ll need in order to mark up your content for inclusion in rich Search results from Google.
  3. Guide: 17 Advanced Methods for Promoting Your New Piece of Content
    Often overlooked area of content marketing is content promotion.
  4. Guide: What I Learned from Receiving 3,751 PR Pitches? by Sujan Patel
    Outreach Tools.
  5. Followerwonk
    Twitter Analytics: Find, Analyze, and Optimize for Social Growth.
    Your best source for stats on the most popular Reddit subreddits.

SERP Analysis Tools

  1. MozCast
    MozCast is a weather report showing turbulence in the Google algorithm
  2. Serpmetrics US SERP Fluctuation 1
    Google algorithm tracking tool
  4. Searchmetrics Winners & Loosers
    SEO Visibility of the weekly winner and loser Domains.
  5. Rank Risk Index Google SERP Fluctuations
    Rank Risk Index measures SERP fluctuations for 10,000+ domains and keywords
  6. AccuRanker’s ‘Grump’ Rating
    Highlights unrest in Google’s algorithm.
  7. Google Algorithm Changes
    The Google Algorithm Changes tool shows fluctuations in the Google search results.
    Daily serp monitoring.
    Monitor ALL Top 100 Results For Your Keywords.

Social Media

    Content discovery, media monitoring and social media management platform for agencies.
    Social media management for marketers and agencies
    Scheduling, publishing and analytics on social media
  4. Hootsuite
    Manage all your social media marketing in one place
  5. Sproutsocial 1
    Social Media Management Made Easy
  6. 1
    Social Media Management Platform
    Social intelligence platform that helps brands do smarter marketing
    Easily manage, measure and amplify all of your social media marketing
  9. 1
    Auto post on Facebook Pages, Facebook Groups, Facebook Events and Profiles, Twitter accounts, LinkedIn Company Pages and Profiles, Google Plus, Pinterest & Instagram, all from one place
  10. Rafflecopter
    Helps to launch and manage a giveaway for any brand, on any website.
  11. Pablo by Buffer
    Create beautiful images easily to make your posts pop
    Hand-curated content suggestions for social media
    Analyze your content and dependencies between social media metrics with social media analytics tools
    Automate your social media reporting
    PeakFeed puts key stats from all your social media profiles into one simple report, automatically delivered to your email inbox every week.
    Collect social proof reviews, showcase on your website.
    DrumUp discovers and helps you share great content to your social media accounts so you can start meaningful conversations with your followers.
    Discover branded content on any topic
    Organize your entire content marketing strategy in one place.
    The Enterprise & Agency Solution for Content Planning, Community Management and Social Customer Service.
    Hemlock automatically aggregates all the stuff your competitors do online and lets you analyze and explore it through a simple, calendar interface.

Visitor Analytics

  1. Google Analytics
    Google Analytics Solutions helps you turn customer insights into real gains.
  2. Mixpanel
    Deeply understand every user’s journey with instant insights for everyone on mobile and web.
  3. Heapanalytics
    Heap automatically captures every user action in your web app and lets you analyze it all retroactively.
  4. Hotjar
    Easy way to truly understand your web and mobile site visitors.
  5. Referrer Spam Remover
    Make your Google Analytics data more accurate and reliable by removing referrer spam.
  6. Google Analytics Configuration Guide
    Easily setup and configure Google Universal Analytics Events and Campaign Variable tracking.
  7. Piwik
    Open-source analytics platform that gives you more than just powerful analytics
  8. Kissmetrics
    Behavior analytics for driving growth
  9. Crazyegg
    How users click and scroll through your website
    Collect all of your customer data and send it anywhere.
  11. Intercom Customer Intelligence
    The Intercom Platform shows you who your customers are and what they do in your web app.
    Simple, actionable analytics for content marketers & bloggers
    Informed Content Marketing

WordPress SEO

  1. Yoast SEO
    Improve your WordPress SEO: Write better content and have a fully optimized WordPress site
  2. All in One SEO Pack
    Optimizes your WordPress blog for SEO
  3. Rank Math SEO 1
    SEO plugin for WordPress to increase your SEO traffic.
  4. The definitive guide to higher rankings for WordPress sites
    Guide by Joost de Valk(creator of Yoast SEO Plugin)
  5. The Beginner’s Guide to WordPress SEO
    Guide by Aaron Gray

PBN Domains

    Deleted Domains or Dropped Domains are available for registration and can be picked up.
    Buy Expired Domains With Great Metrics
    Analyze millions of active, auction, pre-release, expiring and expired domain names every day and make available domain information that helps find domains worth acquiring.
    Building web scraper or doing marketing research you face a problem of obtaining domain lists for crawling. We collected and update them regularly for one of our projects and are happy to share. gTLD, ccTLD, and newgTLDs, everything in one place.

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