Table of content:
PART 1
Guide to the TikTok Advertising Platform
Why advertise on TikTok?
Reservation Buying Vs. Ad Auction
Reservation Buying Ad Options
Auction Ad Options
Ad Specs & Uploading Options
Setting Up Your Add Platform
Setting Up The Platform
Pixel Basics
Audience Creation
Targeting Options
What Other Companies Are Already Advertising On Tiktok?
PART 2
Influencer Marketing and How to Grow Your Own Following
How to Advertise Using TikTok Influencers
Insights From Fanbytes on creatives and influencers
Case Study (Altr London)
Case Study: SuperFat keto cookies campaign with Fanbytes
How to GROW a Following on TikTok
London Lazerson Case Study (@londonlaz)
Amie Balesky Case Study (@thebalesky)
Happy learning!