Download Kim Kraus Schwalm – Copywriting Velocity 2022 Free Download – Google Drive Links
What You Get:
Copywriting Velocity Copy Intensive
Kim Krause Schwalm presents her approach to writing successful control promos to an intimate group of copywriters and marketers. Copywriting superstar Carline Anglade-Cole and top email marketing expert “Big Jason” Henderson are also in the audience and contribute many tips as well. Kim covers everything from research to coming up with the big idea to tips for structuring and writing engaging, persuasive copy that sells.
Module #1: The Art and Science of Writing Headlines
Kim Krause Schwalm shows you how to write compelling headlines that demand attention and get your copy read in this Copywriting Velocity training module, including.
Nine types of killer headlines, with actual promo examples of each one
“Which headline won?” real-life tests (the winners may surprise you!)
Secrets to using a unique mechanism successfully in your headline
How to decide what type of headline works best for your product and market
Eye-opening critiques on headlines to help make yours far stronger
And much more!
Module #2: Secrets to Writing Leads
Kim Krause Schwalm shows you how to write leads that hook prospects early on and prime them to buy in this Copywriting Velocity training module, including:
The six most powerful types of leads (plus specific examples and an analysis of what makes them work)
Five easy opening sentences that get your copy read (plus how I used one of these opening sentences to get a hot new control!)
The three essential things your lead MUST do well. Hooks your prospects early and DOUBLES your chances of making a sale
How to determine which type of lead is best for your product and market
And much more!
Module #3: The Truth About Fascinations
Kim Krause Schwalm shows you how to write intriguing fascinations and maximize their selling power in this Copywriting Velocity training module, including:
27 fascination formulas that will help your bullets write themselves(plus examples of each type)
Why you should write lots of fascinations no matter what you’re selling
10 rules for writing fascinations that make your prospect insatiably curious
How to adapt your best fascinations into headlines, email subject lines, sidebars, or even your main hook (plus examples)
Fascination-writing exercises and critiques you can apply to your own bullets
And much more!
Module #4: Powerful Offers and Closes
Kim Krause Schwalm shows you how to write sizzling-hot offer and close copy that make it almost impossible for your prospect not to buy in this Copywriting Velocity training module, including:
The four primary types of offers (plus do’s and don’ts for each!)
How to structure your offer and give it the best shot of handing you a control-while maximizing your royalties
Top tips for a great guarantee including examples
The most essential elements for a killer close-plus a deep analysis of the close section in one of my hottest current controls
Examples and breakdowns of upsells, cross-sells, and down-sells used in highly successful funnel copy that’s working right now
And much more!
Module #5: Evolution of a Control
In this training, you’ll get to see me break down a successful anti-aging VSL control from beginning to end!
When I first began working with my copywriting mentees, I had recently written a promotion for a division of Agora for an anti-aging supplement. Because the research and writing process was still fresh in my mind, I did an in-depth training session on it.
Here’s a glimpse of what you’ll discover:
How to gain an unstoppable edge by getting what you need in your “start kit”-plus other essentials you should request that many copywriters don’t think to ask for!
Why you should always go beyond what the client gives you. Here’s where else to look for the best studies and other proof elements to boost your copy’s power.
