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Learn how to develop a professional brand concept and effectively apply it to a website

In a constantly evolving digital ecosystem, adapting to new digital platforms and formats is commonplace for designers. And in the rush to stay up to date, they risk becoming a visual “doer” rather than a conceptual thinker. Adaptability is key, however, the true purpose of a designer is to interpret a brand’s vision through shape and color to best connect them with their audience.

With this course, strategic designer James Eccleston guides designers through his clear and methodical approach for thinking conceptually about digital branding strategy, demonstrating how this approach creates more powerful and cohesive brands.

What is this course’s project?

Create a professional online brand concept and apply it to a webpage design using James’ methodology.

Who is it for?

This course is for designers and design students who want to perfect their online branding design skills with an easy-to-follow methodology.

What you need

Basic knowledge in graphic design and branding theory, as well as knowing how to use design software such as Sketch, Adobe Illustrator, Photoshop, or similar is necessary to carry out this course.

As for materials, you will need a computer, an internet connection, and the design software you feel most comfortable using.